Underpricing is a critical listing misstep that many sellers are guilty of. Today I’d like to discuss why strategic pricing is so important to your success. 

About once every decade or so, our market swings so strongly in favor of sellers that many who list their homes will choose to underprice them. 

Most sellers want to earn the most they can for their home, so why are so many people underpricing their properties? 

Underpricing your home is as great a mistake as overpricing, so I highly advise against this technique.

"Don’t be afraid to push the envelope a bit when it comes to pricing your home. "

I recently saw a home in Scenic Heights where a property sold for $25,000 below market value. In a seller’s market, this is the opposite of what you would expect or should strive for. 

Ultimately, sellers should be taking advantage of our current low inventory. Right now is a great time to earn top dollar, so don’t be afraid to push the envelope a bit when it comes to pricing your home. 

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.